Bangalore, India
Performance Marketing Services | iolen
Performance Marketing Agency

Stop Guessing.
Start Scaling.

We turn ad spend into revenue. Using advanced data analytics and creative strategy, we build high-octane growth engines for ambitious brands.

Campaign Performance ● Live
ROAS
8.4x
12% vs last week
Conversions
1,240
5.3% vs last week
Google Ads Meta Ads TikTok LinkedIn GA4 Shopify HubSpot Google Ads Meta Ads TikTok LinkedIn GA4 Shopify HubSpot

The Growth Formula

We don’t rely on luck. We use a proven, scientific feedback loop to maximize every dollar.

1. Audit & Hypothesize

We dig deep into your historical data, audit your tracking pixels, and identify leaks in your funnel. Then, we build a testing roadmap.

2. Test & Iterate

We launch rapid A/B tests on creative, copy, and audiences. We kill what doesn’t work and double down on what does.

3. Optimize & Scale

Once we find a winning formula, we scale budget aggressively while maintaining efficiency (CPA/ROAS) to drive massive growth.

Full-Funnel Capabilities

Covering every touchpoint of the customer journey.

Paid Search (PPC)

Capture high-intent traffic exactly when they are searching for you.

  • Keyword Strategy
  • Google Shopping
  • Competitor Analysis

Paid Social

Stop the scroll with creative-first campaigns that convert cold audiences.

  • UGC Creative
  • Meta & TikTok Ads
  • Influencer Whitelisting

Conversion (CRO)

Clicks are useless if they don’t buy. We fix your landing pages.

  • Heatmap Analysis
  • A/B Testing
  • Funnel Optimization

Data & Analytics

Crystal clear reporting. Know exactly where your money is going.

  • Custom Dashboards
  • Attribution Modeling
  • Server-side Tracking

Email & Retention

Maximize lifetime value (LTV) with automated flows that keep customers coming back.

  • Automated Flows
  • List Segmentation
  • SMS Marketing

Programmatic Display

Expand reach with real-time bidding on premium publisher sites.

  • Contextual Targeting
  • Native Advertising
  • Retargeting

Real Business Impact

E-Commerce

Scaling a Footwear Brand from $50k to $300k/mo

We restructured their Facebook ad account and introduced dynamic product ads (DPA) with UGC creative.

512% Revenue Growth
4.2x ROAS
SaaS B2B

Reducing CPA by 40% for Enterprise Software

Leveraged LinkedIn’s matched audiences and offline conversion tracking to target decision makers only.

-40% Cost Per Lead
High Lead Quality

Common Questions

What is your minimum ad spend requirement?

To gather statistically significant data for optimization, we typically recommend a minimum monthly media spend of $3,000. This ensures we can test enough variables to find a winning formula quickly.

Do you handle creative production?

Yes. Performance creative is 70% of the battle. We have an in-house team that produces high-converting statics, UGC-style videos, and motion graphics specifically designed for paid social.

How do you report results?

We provide a live Looker Studio dashboard accessible 24/7. We also hold bi-weekly strategy calls to review performance, discuss new tests, and align on business goals.

Do I own my ad account and data?

Absolutely. Transparency is one of our core values. You retain full ownership of your ad accounts (Google, Meta, etc.), pixels, and data. We work within your accounts as a partner, not a gatekeeper.

What is the typical contract length?

We generally start with a 3-month initial engagement to allow for proper auditing, testing, and optimization. After that, we typically move to a flexible month-to-month arrangement.

PPC vs. Paid Social: Which is better for me?

It depends on your goal. PPC (Google Ads) captures demand—people actively searching for your solution. Paid Social (Meta/TikTok) generates demand—showing your product to targeted audiences who might not be searching yet. We often recommend a blend of both for full-funnel coverage.